WILDTV PRODUCTIONS / LEGAL
Intellectual Property & Content Licensing Policy
Last updated: September 30, 2026
Video production combines footage, editing decisions, graphics, music and other material that may have different owners and license conditions. This policy explains how WILDTV PRODUCTIONS approaches those rights and why the written project agreement must identify the use intended for each deliverable.
1. Define the intended use before production
The project brief should identify who will use the finished content, where it will be published, whether it will appear in paid advertising, the intended territory and duration of use, and whether the client needs exclusivity or the ability to sublicense. These details can affect the choice and cost of third-party material.
A statement that a video is needed for social media is not enough to determine every license. Organic posts, paid placements, broadcast, presentations, resale and use by affiliated organizations may have different requirements. If a planned use changes, review the rights before publishing a version for that new purpose.
2. Rights are established in the project agreement
The agreement should state whether the client receives a license, an assignment of specified rights, or another expressly described arrangement. It should identify covered deliverables, permitted uses, exclusions, any payment conditions and required documentation. Neither a general service description nor receipt of a digital file transfers every underlying right.
Where a copyright transfer requires a signed written instrument, the parties must document it accordingly. Paying for editing does not automatically purchase a buyout of music, stock material or a collaborator’s pre-existing assets. Any intended work-made-for-hire treatment must be expressly addressed where legally available rather than assumed for every commissioned production.
3. Client-supplied material
The client remains responsible for authority to supply and authorize the agreed use of its footage, photographs, logos, scripts, graphics, audio and other assets. The client should identify ownership, existing license restrictions, confidentiality obligations and any limits on publication. Materials obtained from the internet are not automatically free to use.
If a permission appears incomplete or a license does not cover the proposed use, we may ask for clarification, use a cleared replacement or pause the affected part of the project. The brief should assign responsibility for obtaining missing permissions. Submission of a file is not proof that all rights or participant releases have been secured.
4. Original production work and reusable resources
The project agreement may include rights in original footage, graphics or other specifically commissioned material. It should distinguish those deliverables from general methods, templates, production tools, software, reusable design elements and other resources that existed independently of the project. A fee for the final video does not automatically transfer the tools used to create it.
Where outside collaborators create material, their permissions or agreements must support the rights promised to the client. We will address those dependencies in the project scope rather than imply ownership we have not obtained. Any retained rights should be described in the agreed arrangement so the client can understand the permitted use of the final content.
5. Music, stock resources and other licensed assets
Music, sound effects, stock footage, photography, fonts and similar resources can carry conditions concerning medium, audience, territory, duration, editing, attribution, paid advertising or transfer. The project should identify who purchases the license, whose account holds it and whether the client receives the documentation needed for the agreed use.
A license obtained for one project or one account may not authorize reuse in another production or transfer of the raw asset to a third party. We will not represent a standard stock license as unrestricted ownership. Platform claims or automated content identification can still occur with licensed music; retain the relevant license records and review the claim using those records.
6. People, locations and identifiable content
Production may require permissions relating to performers, interview subjects, recognizable people, private locations, trademarks or restricted material. The written scope should identify who obtains and retains releases or approvals. A location booking does not necessarily authorize every commercial use of footage filmed there.
Material involving minors requires particular attention to authorized consent and the applicable production rules. Notify us before supplying or filming such material. We do not assume that a general client inquiry supplies every participant’s permission. If a requested publication conflicts with a release or an identified restriction, the parties must resolve it before delivery or use.
7. Masters, versions and working files
The delivery list defines the final masters, shorter edits and alternative formats included in the project. Raw footage, unused takes, draft concepts, editable timelines, project files, source graphics and software-dependent resources are separate items unless expressly included. Providing a rendered video is different from providing the files needed to recreate or modify it.
An agreed working-file handover should address software versions, dependencies, linked assets, licenses, storage and any limitations on technical support. Some third-party assets cannot be redistributed in editable form. A handover may therefore require a cleared replacement or an export that preserves the permitted use without distributing restricted source material.
8. Alterations, distribution and client responsibilities
The client should use delivered content within the agreed rights and verify that any later modification remains consistent with third-party conditions and participant permissions. Reframing, replacing music, adding claims, translating dialogue or distributing through a new channel may require additional review. A new technical export does not automatically expand a license.
We are not responsible for a later unauthorized use or alteration outside the agreed work. If the client plans to share files with another editor, affiliate or distribution partner, disclose that need before delivery so the agreement can address sublicensing or permitted access. Keep the project’s permission and license records with the finished files.
9. Portfolio use, illustrative visuals and rights concerns
We will seek written client approval before using identifiable client work in a portfolio, promotional post or public presentation. That approval must also be consistent with permissions for included people, music and other assets. A project engagement is not automatic consent to publicize private footage, unreleased content or the client’s identity.
Cinematic website backgrounds and Frame Lab references are illustrative design material; they are not presented as a record of completed client productions. If you believe material has been used without appropriate authority, contact us with a description, where it appears, your relationship to the rights and the requested action. We will review the concern without requiring unrelated sensitive information.
Contact WILDTV PRODUCTIONS
EMAIL: projects@wildtvproductions.com
ADDRESS: 2881 N Monroe Ave, Loveland, CO 80538
PHONE: +16088031016